Meet Dawn

Founder of Waymaker Brands

A belief that everyone has a story worth telling led Dawn Zimmerman to initially pursue journalism as a career.

An award-winning journalist and natural storyteller, Dawn started her own marketing and communications company at the age 26 and became recognized for her ability to develop and implement strategies that drive organizations forward. She went on to serve as Chief Marketing Officer of a leading technology company that spans 12 states before returning to life as an entrepreneur with Waymaker Brands and Waymaker Leaders.

Today, she comes alongside purpose-driven leaders and organizations of all sizes to help them uncover meaningful ways to unleash their brands and create a lasting impact – inside and outside the organization. She’s become sought-out for her strategic thinking, results-driven facilitation and impactful trainings.

When she’s not waymaking, Dawn enjoys spending time in the great outdoors (especially on a lake) with her husband and kids, finding new adventures and hearing the latest chapter being written in someone’s story — over a good cup of coffee.

Dawn Zimmerman talking, speaking.Dawn Zimmerman, founder of Waymaker Brands.